Ford Figo: First Drive

The Yankees are turning on the heat in a most atypical segment, albeit one where all the action is to take place in 2010. The Ford Figo is set to fire up the "large" B-segment, says Adil Jal Darukhanawala

"I cannot do much about history but can only look forward to what we are about to bring to market and that is a very exciting product," proclaimed Michael Boneham, Ford India's boss man when I engaged him at the technical presentation on the new Figo in Goa just a few days before this supplement went into print. The fact about history is that one has to learn from it rather than repeat it as Ford has done so many times unfailingly in this country. Boneham and team, therefore, has the welcome yet onerous task of not running true to form but to usher in something which could recreate the magic for the Blue Oval in a class of car where it has achieved so much success elsewhere, especially in Europe. My only grouch though is that Ford continues to employ its legacy platforms for all its India-specific cars and the new Figo is no different.