New sports channels are going to be added on Dishtv
Friday, October 1, 2010
ATN has acquired the Canadian distribution rights to cricket matches played in India from Neo Cricket. Armed with these rights, the Canadian broadcaster has announced the launch of a cricket television channel in Canada, ATN-Neo Cricket.
ATN president and CEO Dr. Shan Chandrasekar says, "The sun never sets on the commonwealth of cricket and ATN would like to bring first rate cricket shown on India's number one Neo Cricket Sports Channel to our viewers who extend beyond the commonwealth diasporas now settled in Canada and include all the cricket devotees from all walks of life. ATN is delighted to add this compelling sports channel which showcases the games from the largest and richest board of control for cricket in the world."
Neo Sports Broadcast COO Prasana Krishnan adds, "Our availability in North America reaffirms Neo Cricket's commitment of taking cricket to as many fans across the globe. We have built strong brand equity with the Indian consumers by bringing to them the best cricketing action. Now we extend the same to cricket fans in North America."
ATN launched its first cricket channel, Cricket Plus, in 2007. It also shows a lot of cricket matches on its CBN channel.
by Today Evening or by Tomorrow.
Neo Sports- Channel No.656
Neo Cricket- Channel No. 657
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